In our unwavering dedication to environmental conservation, HIMA JOMO ASSOCIATION is thrilled to announce our heartfelt collaboration with Nepal Evergreen, an extraordinary organisation committed to battling deforestation in the Himalayas through tree planting initiatives. Together, we embark on a profound journey, fuelled by passion and purpose, with the ultimate goal of building a lush forest in the heart of the Himalayas.
Since 2023, HIMA JOMO has been steadfast in our pledge to plant a tree in the Himalayas for every perfume purchase made, a testament to our deep-seated commitment to preserving the planet’s natural beauty. This initiative embodies the very essence of our brand – a harmonious blend of luxury and sustainability, where each fragrance not only captivates the senses but also nurtures the earth.
Nepal Evergreen stands as a beacon of hope in the face of environmental adversity, channeling the efforts of volunteers to plant trees and restore biodiversity in Nepal’s rural landscapes. Their tireless work encompasses a multitude of initiatives, from rebuilding schools to combating deforestation, all rooted in a shared vision of empowering local communities and safeguarding their connection to nature.
The challenges facing Nepal are daunting, with deforestation, mountain fires, and unsustainable agricultural practices threatening the delicate balance of ecosystems and livelihoods. Yet, in the midst of adversity, there lies an opportunity – an opportunity to heal the land, to uplift communities, and to forge a brighter future for generations to come.
The first batch of trees will be officially planted in July 2024. The diverse array of trees selected for planting – including avocado, pear, mandarin, coffee, Sichuan pepper, lemon, and walnut – symbolises the richness and diversity of the ecosystem we aspire to create. Through our collaboration with Nepal Evergreen, we are seizing this opportunity with determination, aiming to make a lasting impact on the Himalayan landscape.
Our collaboration with Nepal Evergreen is not just about planting trees – it’s about planting hope, fostering resilience, and sowing the seeds of change. Together, we are embarking on a transformative journey to rejuvenate the Himalayas, one tree at a time, aiming to build a lush forest in the heart of the Himalayas.
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