The hima jomo
association

Preserving Himalayan natural and cultural diversity

Established in 2023 in Paris,
the HIMA JOMO ASSOCIATION is the creation of HIMA JOMO.
Its primary mission is to contribute to the preservation of the nature and cultural diversity of the Himalayas by establishing partnerships with charitable organisations operating in the region.

 

Supporting WWF’s Snow Leopard Preservation Efforts

In line with our unwavering commitment, we have allocated 1% of our sales budget for the years 2022-2023 to support the World Wildlife Fund (WWF) in their tireless efforts to safeguard snow leopards in the Himalayas. By joining hands with WWF, we aim to make a meaningful impact in preserving the majestic snow leopards and their precious habitat.

About WWF’s Snow Leopard Preservation Project
WWF has been working for many years to conserve the snow leopard by supporting a range of projects across Central Asia to reduce conflict between leopards and people, boost rural development, and control the illegal wildlife trade.

Photo by Vincent Munier

Snow leopards, iconic species adapted to the Himalayan mountain range, play a vital role in their high-altitude habitat. Found across Bhutan to China, they are apex predators and indicators of ecosystem health. Their well-being impacts other species and the livelihoods of millions relying on rivers originating from these mountains.

Snow leopard habitats provide valuable resources for communities, including sustenance, medicine, grazing, and timber. They also ensure a sustainable water source for millions downstream.

Sadly, the population of wild snow leopards has dwindled to a critical level, with as few as 4,000 individuals remaining in the wild. This decline can be attributed primarily to the loss of their natural habitat, rampant poaching, and the devastating impacts of climate change.

Our Collaboration with Nepal Evergreen: Planting Trees for a Greener Future

To further our commitment to environmental conservation, we have partnered with Nepal Evergreen, a remarkable organisation based in Nepal dedicated to combating deforestation in the Himalayas through tree planting initiatives.

From 2023 – 2024, for every perfume purchase made at HIMA JOMO, the association proudly plants a tree in the Himalayas.  

Introducing Nepal Evergreen: Making a Difference in the Himalayas
Nepal Evergreen is a volunteer-run initiative committed to planting trees and plants in impoverished rural regions of Nepal. The organisation works closely with rural communities in Nepal’s Kinja Valley, focusing on initiatives such as school reconstruction, combating deforestation, and supporting villagers connected to the natural environment.

Nepal, a country facing numerous challenges as one of the world’s least developed nations,
heavily relies on its natural environment for sustenance, shelter, and livelihoods.

By planting trees in rural Nepal, we aim to enhance the well-being and economic opportunities of communities, farms, orchards, and households. Moreover, this endeavour promotes biodiversity, resilience, and the preservation of wildlife habitats, while also contributing to the reduction of the carbon footprint associated with tourism.

Tragically, only 30% of its original forests remain due to deforestation, forest fires and agricultural practices. The degradation profoundly impacts the local communities and threatens the delicate balance of wildlife ecosystems.

Art Selection
2023.09

Promoting Arts, Crafts, Culture and Artisans from all around the Himalayas

Step into the enchanting realm of the Crafts of the Himalayas, where tradition meets innovation in a symphony of creativity and craftsmanship. This curated anthology serves as a testament to the rich cultural heritage and artisanal traditions that have flourished amidst the towering peaks and verdant valleys of the Himalayan region.

From the ancient art of textile making, to the exquisite world of silver jewelry craftsmanship, where skilled artisans breathe life into precious metals, to the realm of women’s associational work, where empowered individuals come together to create sustainable livelihoods and uplift communities through their collective efforts. Each craft embodies the spirit of the Himalayas.

As you navigate through this captivating collection, you’ll be transported to a world where tradition and modernity intertwine, where every stitch, weave, and design reflects the cultural tapestry of the Himalayan landscape. Discover the beauty, diversity, and ingenuity of these handcrafted treasures, each one a testament to the enduring spirit of the Himalayan artisans who continue to keep their age-old traditions alive.

 

 

Worker working on creating an exquisite shawl, made out of yak wool in a small organization named Krishna Wool in the Mandi district of Himachal Pradesh.

By investing in skills training, promoting sustainable production, arts & crafts, and raising awareness, we can safeguard Himalayan crafts for future generations. Through collective efforts, we can ensure that these crafts continue to thrive, enriching communities and preserving the rich cultural heritage of the Himalayan region.

Unfortunately in the Himalayas, centuries-old crafts are facing extinction amidst modernization. These crafts, steeped in tradition and community, are vital to cultural identity and economic sustainability. Without intervention, their loss would be irreplaceable. Preserving these crafts requires supporting artisans, revitalizing traditional practices, and fostering appreciation for handmade goods.

At HIMA JOMO ASSOCIATION, we are deeply committed to the preservation and celebration of Himalayan culture and tradition. Through our initiatives and projects, we strive to honour the rich heritage of the Himalayan region, which encompasses diverse customs, languages, arts, and spiritual practices. Our efforts include supporting local artisans and craftsmen, promoting traditional music and dance, documenting oral histories, and fostering community engagement. By collaborating with local communities and cultural experts, we aim to safeguard and promote the unique cultural identity of the Himalayas for generations to come. Through our collective endeavours, we aim to ensure that the vibrant tapestry of Himalayan culture continues to thrive and inspire both locally and globally.